I’m a branded content expert, with all round editorial experience both in high end fashion as well as commercial retail. In retail I have been able to put my brick-and-mortar experience in visual merchandising and sales to good use by finding ways to communicate and evoke conversion with consumers online. On the fashion side of things I have worked as a fashion editor, doing live runway reports, interviewing designers and both spotting and forecasting trends for renowned fashion publications.

I have a strong passion for pop culture and love to create work that is culturally relevant, uplifting and meaningful – even if only by the choice of crew and talent. Most of those choices allow me to do some good through my work, which in the commercial fashion world is not always easy.

All I really want though is to eat donuts all day. On set. Where I’m the creative director. That’s all.